founder-led design shaped by building, leading, and learning.

for over a decade, i was the founder and creative director of a jewellery design company in South Africa that I built, scaled, and successfully exited. It was a deeply creative - and deeply human - business, rooted in understanding people, translating emotion into form, and crafting products that genuinely mattered.

i grew the brand from a local studio into an internationally recognised name, while staying closely involved in the creative and operational work. That experience shaped how I think about design: balancing aesthetics with strategy, creativity with constraint, and always keeping the customer, or user, at the centre of every decision.

My work in product design is shaped by over 10 years of hands-on leadership, creative problem-solving, and lived experience building something meaningful from the ground up. I’m comfortable navigating ambiguity, learning quickly, and staying steady under pressure - skills shaped by ownership, responsibility, and long-term commitment.

I’m looking for a product design projects, with a focus on UI, where learning is encouraged, ideas are valued, and great design is treated as a shared responsibility. I’m especially drawn to teams that think differently, care deeply about their craft, and are committed to building products that improve lives and feel considered in every detail.

currently based in sunny lisbon, portugal. working globally.

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focus

  • / mobile & web apps
    / interaction patterns
    / design systems
    / scalable interfaces

    i design product interfaces with a focus on clarity, usability, and long-term scalability. My work spans web and mobile applications, where I balance visual craft with thoughtful interaction patterns to create experiences that feel intuitive from the first use.

    i’m especially interested in how design systems, consistency, and small interaction details contribute to products that are easier to use, easier to maintain, and easier to grow over time.

  • / user flows
    / wireframes & flows
    / interactive prototypes
    / usability thinking

    my ux work is rooted in understanding user needs and translating them into clear, logical flows. I focus on reducing friction, clarifying decision points, and designing interactions that feel natural rather than forced.

    through wireframes, prototypes, and iteration, I explore how users move through a product and where design can simplify complexity. The goal is always the same: experiences that are easy to understand, efficient to use, and enjoyable.

  • / modern layouts
    / responsive design
    / seo-friendly structure
    / visual storytelling

    i design websites that communicate clearly, adapt seamlessly across devices, and support both user needs and business goals. From structure and navigation to layout and hierarchy, I focus on creating experiences that feel intentional and easy to navigate.

    my approach combines visual storytelling with practical considerations like responsiveness, accessibility, and performance - ensuring the end result is both polished and effective.

  • / visual identity
    / brand systems
    / presentation design
    / creative leadership

    my background in brand design and creative direction informs how I approach every project. I think about how visual language, tone, and consistency shape perception - and how design decisions scale across products, platforms, and teams.

    having led creative work at a business level, I’m comfortable thinking beyond individual screens to ensure design supports a cohesive brand story and long-term vision.